Pengaruh Electronic Word of Mouth dan Potongan Harga terhadap Pembelian Impulsif Suatu Produk Skincare

One of the business fields in field secondary/tertiary needs that is growing quite rapidly Indonesia and city Karawang, to be precise, cosmetics. cosmetic are experiencing improvement skincare. marketing techniques companies use attract consumers Electronic Word Of Mouth or eWOM. In addition, factor price discounts can also greatly influence purchase decision a product by potential customers correlates with eWOM, as e-commerce which always provides discount programs on specific dates. The purpose this research determine whether there positive effect eWOM Discount impulsive skincare products. method used quantitative method. data analysis process IBM SPSS 21 Software, processed using primary sources questionnaire instrument. interpretation given two variables independent, namely Discount, buying mediheal sheet masks partially simultaneously.